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Marketing tips

Secrets of Marketing To Small Businesses:

Hey guys I have some really good stuff to share with you all from the score class that i went to for marketing. I can say that I Learned much more then I thought I would and didn't fail asleep once!

As I go through the power point and revisit my notes I will post, I will also make the whole power point available for download at some point.


“Finding out what your customers not only want but NEED and give it to them.”

- Murray Raphael, Marketing Guru

“ Process of attracting, persuading and selling”

"Getting your customer to pay for your product or service"

Most importantly marketing is about breaking through the “information overload”. People in everyday life are bombarded with marketing, even the outside of the trains in NYC are now offered for marketing space. The idea is to find where your voice is loudest and use it. What I took from the class on a whole is that the best way to learn which marketing avenue works best for you is through Trail and Error, and not to take on too much at the same time.

The next Blog for this series will expand upon ways to set marketing goals and track your successes.

"Being fly is never hard if it's in your blood"
K. Youngblood
ky.ybmoguls@gmail.com

Checklist: Essential to Planning


Now that you know the definition of event planning and some of the key skills you will need, I found a checklist online that, I’m sure, will prove useful to anyone planning an event. Though it may not include everything you could possibly think of or be specific to certain types of events, it will definitely be helpful in getting started. Check out the list and try to come up with additional items on your own that this list is missing. This will ensure that very little is left out in your planning.

Get the checklist here!

Additional Resource!!
If you want to take it a step further, educate yourself and really get the ball rolling by checking out www.wibo.org. It’s an inexpensive workshop that walks you through how to set up your business and launch it. Even if you’re not into event planning but want to be an entrepreneur – this is the workshop for you.
-

--Thinking well is wise; planning well, wiser; but doing well is the wisest and best of all.

♥Shertease
sw.ybmoguls@gmail.com

Transfer Schools - A Good Alternative


The NYC Department of Education’s Transfer Schools are full-time high schools with small student populations and meticulous academic programs. Its purpose is to have students who are behind or have dropped out become interested again.

According to the department’s website, “the essential elements of Transfer Schools include: a personalized learning environment, rigorous academic standards, student-centered pedagogy, support to meet instructional and developmental goals, and a focus on connections to college."

Check out this link for more information:
NYC Department of Education website


~Rockstar
nrock.ybmoguls@gmail.com

Teen Injected with HIV by Dad as Baby and Inspires Others


An article from the Associated Press written on June 5, 2009 sheds light on a teen who was injected with HIV by his father as a baby. He has now started an organization to help children who are affected by the disease. Read the complete story at http://www.msnbc.msn.com/id/31129553/

With love,
S.R.

sr.ybmoguls@gmail.com

The queen of R&B Mary J Blige is running her way into mogulhood



OK so we know she has the albums sells and the longevity and by no way does she carry the title queen of R&B by chance. But lets look past the albums, Ms Bilge's Matriarch Records recently released the soundtrack to the critically acclaimed Lee Daniels film, "Precious." In addition to co-writing a song on the soundtrack with Raphael Saadiq, the moving "I Can See in Color," Blige doubled as executive producer on the set.

Two Blige product lines are rolling out in the coming year: her Melodies line of sunglasses in association with Geffen/Interscope
and the My Life fragrance through her partnership in the Brooklyn-based natural beauty products company Carol's Daughter. But beyond music and her burgeoning roles as a businesswoman and actress/producer, it's Blige's work with FFAWN (the Foundation for the Advancement of Women Now) and the recent opening of the first Mary J. Blige Center for Women in her hometown of Yonkers, N.Y., that really stokes her fiery passion. READ THE FULL STORY!

<< Wearing a pair of her glasses here.
"Being fly is never hard if its in your blood"
-K. Youngblood
ky.ybmoguls@gmail.com

Think pass all Limits love the Recession


THE RECESSION to the entrepreneur isn't death but birth, even history shows us that this is a very powerful moment for business. Recent research shows that more than half of the 2009 Fortune 500 companies were launched during a recession or bear market, and of course Coco Chanel triumph over the great depression. Its time to think differently and fight for your spot. I say get on your grind, do research there are ton of places you can go for small business counseling SCORE.org is a good place to start. Most of all if you believe in it don't underestimate your self. I tell my self that i am invisible to the people in the middle only a few can see me; meaning to me that not everyone is going to at first look understand or appreciate me but the few that can will make me shine. I just gotta find the few that can see me. Light speed my Moguls lets do it up.

Check out this Article
Job creation? Look to entrepreneurs
By Amy M. Wilkinson, Special to CNN
December 4, 2009 7:35 a.m. ES
T

"Being fly is never hard if its in your blood"
-K. Youngblood
ky.ybmoguls@gmail.com

World AIds Day 2009

YBM hits the streets for world AIDS DAY!





Here is a lil footage from when the YBM team went out to give out free candy, AIDS ribbons and to collect as many pics as we can for aids.gov facing AIDS photo campaign on flicker. Our goal was to get 100 photos and we were planed to be in washington square park however it rained. What we did we do instead? we walked around time square hit up some train stations, went in stores and the Atlantic Terminal Mall in Brooklyn. Our goal of 100 wasn't reached but the message still got across.






The candies where made out of colored white chocolate, we did some with the YBM letters and some world lollipops we made 100 in total. The bags of candy and the molds were purchased at NY Cakes at 56 West 22nd Street Between 5th & 6th Avenues. The candy was $6.99 for a 1.5 lbs. and the molds ran for about $3.99 each. The tags are shipping tags brought at office max, a box of 100 was abut $6.00, a specialty stamp which you can make say whatever you want for $29.99 and a ink pad for $2.99.


"Being fly is never hard if its in your Blood"
-K.Youngblood
ky.ybm@buffalo.edu

Take that step; learn those skills


Hey people! I’m embarking on a new journey, and I’m hoping that you will join me. Recently, I have taken an interest in event planning, and I’m trying to learn as much as I possibly can. So, on our journey we’ll both learn a lot about what and what not to do in the event planning industry as well as many tips and strategies to get us all started.

I must say that I am learning some interesting things so far, but I think I should first share with you what an event planner does.
Taken from eventplanning.about.com, event planning is

--
Anyone interested in becoming an event planner should begin the path by understanding that it is not party planning. This is the case whether you're considering a path with social events or corporate events. The final program may appear as if the profession is about throwing great parties, but the event planning professional focuses on the rationale or goal of having an event, and whether it is achieved. And the real work is in the details that lead up to the event.

Some of the key skills that you will need to have or learn in order get things done and be successful in this industry, include great organization and time management, attention to details, deadline oriented, personable and the knowledge of how to work well under pressure.

There’s more to time, but if you want to read the detailed article of what an event planner does, check out this link:
http://eventplanning.about.com/od/eventcareers/f/eventplanneris.htm


--Thinking well is wise; planning well, wiser; but doing well is the wisest and best of all.

♥Shertease
sw.ybmoguls@gmail.com

World AIDS Day 2009

Join AIDS.gov in Facing AIDS for World AIDS Day. December 1, 2009

www.AIDS.gov has a very cool photo campaign going on for WAD09 all you do is take a pic with a sign that you print from the site saying why you are in the fight against aids and upload it to Flicker:
Facing AIDS for World AIDS Day
. Thats not hard right?

What YBM is doing to help? On Dec 30th the YBM team will be in Washington Square Park giving out goodies, condoms, AIDS ribbons, and taking pics that we will upload to the flicker page. Our goal is to add at least 100 pics. So if you happen to be around stop by and help us spread the word.





Being fly is never hard if its in your blood
- K. Youngblood
youngblackmoguls@gmail.com

How True Religion jeans got started (Fortune Magazine)



It was like as soon as you Heard of True Religion it was every where. Jeffrey Lubell has an interserting story on his hands with the start of his company and it seems he had the money and the connections to make it happen. Although there was a strong period of TR overload True Religion is here to stay and is pushing through all the bootlegism.




Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer.

(Fortune Magazine) -- My dad was in the clothing business and moved to L.A. with a New York apparel company when I was 20. I asked if I could work for him. He said, "Why don't you get a job in textiles first and learn the industry?"

So I got a job at a swimwear company, which was fitting because I was captain of my high school team. I ended up staying in the textiles industry for 25 years.

Don't be afraid to approach powerful people.

When I decided to launch True Religion, I went to industry leaders like Mickey Drexler, who was then at the Gap, seeking backing. I couldn't find private money, but I eventually found a jeans manufacturer to help me get my brand started.

Skip the prototype.

I had a concept to create a unique line of jeans with colored stitching and lower pockets. I designed a myriad of styles, and I produced about 14,000 pairs before I sold a piece. Usually you do it the other way around -- you make a sample line, go to market, get orders, and ship your production. Continue reading

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